Run Together. Compete Together. Win Together. feat. STRAVA

Design

The story of this video prototype was representative of my own story with STRAVA. The workout application space is very saturated, so I wanted to highlight what makes STRAVA special, the social interaction. Below is a storyboard of two friends running together, training together and competition together.

Prototype

To expand upon the storyboard, I enlisted Sara G. (from a safe distance) to be my running buddy. She is also an avid runner, and I was excited to feature her in this commercial.

Analysis + Evaluation

Overall, I think this video prototype of STRAVA was successful because it told the story I set out to tell. I think it represents the time we live in while also highlighting STRAVA.

Reflection

I really enjoyed creating a video prototype this week. As I mentioned in the intro, I have always really admired the emotional proof of concept commercials for new technologies. I hope to continue working on my video editing skills, and make proof of concept videos for my own projects.

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