Run Together. Compete Together. Win Together. feat. STRAVA


The story of this video prototype was representative of my own story with STRAVA. The workout application space is very saturated, so I wanted to highlight what makes STRAVA special, the social interaction. Below is a storyboard of two friends running together, training together and competition together.


To expand upon the storyboard, I enlisted Sara G. (from a safe distance) to be my running buddy. She is also an avid runner, and I was excited to feature her in this commercial.

Analysis + Evaluation

Overall, I think this video prototype of STRAVA was successful because it told the story I set out to tell. I think it represents the time we live in while also highlighting STRAVA.


I really enjoyed creating a video prototype this week. As I mentioned in the intro, I have always really admired the emotional proof of concept commercials for new technologies. I hope to continue working on my video editing skills, and make proof of concept videos for my own projects.



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